E99: Building Businesses and Financial Freedom with Johanna Buchweitz


For a lot of people, fear prevents them from doing something or going for their big dream, whether it’s business, relationships, moving across the country, or whatever that is. And most often than not, they try to tie in success to their self-worth.

In this episode, Johanna Buchweitz, a highly respected business advisor, skilled investor, and entrepreneur, joins us to explain how mindset makes all the difference.

As the founder of Frankly Co., Johanna takes her wealth of past experience and brings it to her online community – specifically made for driven, female entrepreneurs. Johanna is also the host of the Limitless podcast. Her success in pitching companies to buyers at high valuations makes her a sought-after expert for entrepreneurs at all levels and stages of growth.

Here are some power takeaways from today’s conversation:

  • Getting through fear
  • Tying success to your self-worth
  • The anti-hustle culture
  • Her biggest challenge as a female entrepreneur
  • Why success is 20% strategy and 80% psychology
  • Why female entrepreneurs struggle with money mindset issues
  • Why the concept of quiet quitting is the employer’s problem
  • Tips for starting a business you’re passionate about
  • The power of reaching out and asking for help

Episode Highlights:

[06:50] Tying Success to Self-Worth

You could be the best in the world, and somehow still find a way you would have to go higher. That’s only setting yourself up for failure. No matter what you achieve on paper, it’s never going to be good enough.

Instead, take care of yourself, to be able to perform at your best. And that could mean working less while still being very productive.

[09:52] The Money Mindset

Success is 20% strategy and 80% psychology. If you think the latter is missing, then you’ve got to take a step back and focus on that because it makes all the difference. Mind matters before anything else and everything else will follow. As money mindset Coach Brooke Ritchie perfectly puts it, “If you want to go faster, slow down.”

For female entrepreneurs, in particular, There’s a phenomenon where they find it too difficult to break the six-figure ceiling and get to the seven-figure mark. The underlying issue is this collective consciousness among women about making a certain amount, and that has to shift if they want to hit the numbers in the easiest, least painful manner. Therefore, it requires a lot of mindset work as well as learning how to work around self-limiting beliefs.

If you tie your success to your worth, sometimes your subconscious mind sabotages you.

[20:03] Tips for Starting a Passion-Oriented Business

If you’re not making enough money at your job to support your family, and you’re thinking of starting a passion project where you don’t have money to invest in it, then don’t do it. Make sure you have the runway, where you have enough money to support you for X amount of time that you’re still not going to be raking in any cash.

Resources Mentioned:


Instagram: @johannabuchweitz