How do you build a brand so irresistible that you’re standing out from the crowd, but you’re still being your truest, most authentic self?  In this episode, Jamie King, aka “The Slay Coach”, talks all about branding and how you can become an irresistible brand in the most authentic way.

Jamie teaches experts how to become expert educators and how to build courses, and empowers women to build seven-figure brands. If you want to learn how to monetize your knowledge and experience on the internet, Jamie is the go-to person.

Here are some power takeaways from today’s conversation:

• Why a personal brand is important
• How to harness the power of vulnerability in your brand
• How to stand out in a crowded place
• Jamie’s thoughts on following a launch model
• The power of setting boundaries around you

Episode Highlights:

[07:35] How to Build Your Personal Brand

Personal branding is about uncovering things and finding out the parts of yourself that you are hiding. It’s about doubling down and amplifying your favorite parts about you and pouring rocket fuel on those things about you.

Double down and amplify your presence, and own it. Discover the things that you love about yourself and love them more. Let people know and let people in on your personal details, and that creates a bond with people who resonate with you.

[12:59] How to Stand Out in a Crowded Place

Create and craft your unique value proposition or UVP, which is that thing that makes you unique. There are all kinds of reasons why people buy from you. But if you want to stand out, stop saying what everyone is saying. Stop following and doing what everyone else is doing. Look at what your competition does well and look at your unique skills and passions. Look at what is missing in your competition and what’s missing in the market. Then use your skills to fill that gap.

[17:01] Should You Be Launching Every Week?

A lot of people are duplicating business models in a launch format because it’s what has always been done before, instead of really looking at what is best for them (and their families), their personal energy maintenance, and their mental health. But there is power in doing what you know is going to fit you best – even if that means ditching the launch model so you could be more energetically and emotionally available for your family and kids. At the end of the day, you have to be able to set boundaries and hold space for yourself.

Resources Mentioned:

http://www.theslaycoach.com